AARON KOH/CASEY LOH/LEON LAI, SINGAPORE
Art Director/Copywriter/Producer at ARTSYFACT
Please tell us a little bit about yourself and what you do.
Aaron: An Art Director and a skate enthusiast.
Aaron believes in the insight behind every idea / design.
Casey: A Copywriter and a movie buff.
Casey believes that having a compelling story is vital in getting the message across.
Leon: A Suit / Producer and a coffee connoisseur.
Leon believes that focus and staying true is key to success.
What is your passion in life?
Keeping memories alive and if we can help the environment along the way, even better.
Why is passion so important in life?
Without passion, everything will be done half-heartedly and passion makes all the sacrifices we make along the way worth it.
Do you have Monday Blues (or Sunday Evening Sorrows)?
Never. Most probably because we’re off on Mondays but more importantly, we look forward to every day and every new challenge with eager anticipation.
When did you have the ‘Fuck this, I’m going to do this now’ moment?
When we realized that we couldn’t stomach another lie.