Oh how the Night Festival inaugurated by the National Museum of Singapore has evolved. By evolved, I refer to the growth and diversification of its audience demographics; as well as the development in its programming. The Singapore Night Festival has developed into one of character, scale, grandeur and vision: and it can truly helm itself as one of the annual peaks one looks out for in the calendar. It was marketed consistently across the nation’s paper spreads, as well as along the transportation lines and systems. Furthermore, it was an intrajectory collaboration between not just statutory boards, but arts hubs, performance collectives, visual artists and bands as well. Held over 2 weekends in August, the Night Festival managed to not just draw in the crowd, but make a unique statement about what constitutes successful and long-term festivalisation.