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Articles tagged “innovation

Photo by Daylon Soh
Photo by Daylon Soh

Death to Brainstorming

Posted on October 21, 2013

“Creativity is dead.”

Carl walked out of another fruitless brainstorming session feeling despondent with more questions than good ideas that address the clients’ brief. Carl, an award-winning creative director at an upstart advertising agency, had been mulling over the brief with his colleagues, some of the most brilliant minds in the industry.

“Those mental blocks get to even the best of us,” Carl lamented to himself as he left the office for a quick smoke.

He understood well that the quantity of ideas matter more than the quality of ideas — at least at the beginning. “Perhaps we just need to give the team more time to crack the brief.”

Times are changing as we live in an attention deficit culture. The audience craves instant gratification and quick fixes while their brains unconsciously filters anything that resembles an advertisement. According to the latest statistics verified by the Associated Press, a modern audience average attention span has decreased from 12 second in 2000 to 8 seconds in 2012.

The average attention span of a goldfish is 9 seconds.

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bambike trademark

Bambike’s Revolution

Posted on September 8, 2013

replanting bamboo

Bryan Benitez McClelland, PHILIPPINES

Social Entrepreneur and Founder, BAMBIKE

“If there’s a wheel, there’s a way,” as some like to use the pun. In the case of Bryan Benitez-McClelland, he took the wheel, as well as one of the most resilient trees on the planet, and started a revolution. His socio-ecological enterprise, Bambike, produces bicycles made from bamboo, and its mission goes beyond the retail business of selling specialised, custom-built bicycles to an elite market. The brand is built on a set of core values (people, planet, progress) with the earnest intention of providing solutions to some of the Philippines’ biggest problems: environmental degradation, transportation and mobility, poverty and under-utilised manpower. Using the bicycle, bamboo technology, and business, Bambike reorients how we look at consumerism and entrepreneurship in relation to the community. This is not the first time bamboo was used for lifestyle products or for innovative sustainable solutions in the country, but it’s definitely speeding things up on the road to change.

What was the idea behind Bambike?

I moved back to the Philippines in 2007, after completing my Masters in Environmental Resource Management focused on Sustainable Community Development at the University of Pensilvania. My attention was drawn to Gawad Kalinga, a community development program in the Philippines. I was interested in a project that would make a positive impact in the country. It all started as a volutourism type of project to help Gawad Kalinga create a green building program. Back in the states, I was a whitewater kayak instructor, and I didn’t see much of that here, so I seized the opportunity and started Rapid Stream Ecotours, my first business endeavour in ecotourism development. My interest wasn’t merely in starting a business to make money.

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