Close to Culture, Close to Creativity, Spot on Asia.

Articles tagged “indonesia

Jakarta Monorail Advertising Campaign

Posted on November 12, 2013

Being stuck in traffic for hours is a common phenomenon for people living in Jakarta, Indonesia. With the planned monorail system to be built by 2016, the awarded agency, XM-JWT, was tasked to execute a campaign to convince people of all economic levels within Jakarta that the Jakarta Monorail will ease traffic congestion and help people move again.

Being stuck in traffic is a commonly accepted reason (or excuse) for being late for meetings in Jakarta. The Ngaret culture affects economic productivity and disrupts work schedules for many people as it slowly becomes the norm.

“Ngaret” is a colloquial expression in Bahasa Indonesian, which translates to “being late”, or “not being on time.” A dangerous notion to have when people develop the habit of being late without making an effort to be early.

via Flickr, Vasenka Photography

via Flickr, Vasenka Photography

Private transport ownership is extremely common in Jakarta and few would rely on mass public transportation such as public or private buses. A monorail system is expected to provide alternative public transport for the city’s population of 10 million who commute to work every day. PT. Jakarta Monorail, the company incorporated for the monorail project, entrust all activities related to branding, advertising, events, public relations to XM-JWT, a merger between digital agencies JWT Jakarta and XM Gravity.


+Read more

Jumaldi Alfi, Night Walking (The Swimmer)
Jumaldi Alfi, Night Walking (The Swimmer) (2013) | Photo by Grace Astari

Indonesia’s ArtJog Defies The Art Fair Norm

Posted on August 7, 2013

Business seeks opportunity, and in the art world, it is no different. When Art Basel Hong Kong hosted its first event this May with 60,000 attendees, it signaled the emergence of Asia as a powerful force of influence to the global art market. The Guardian rightly points out that this is more than a geographic addition to the art calendar, rather the shift is “reminiscent of the migration of the art markets from the European capitals to New York in the early 20th century.” Hong Kong may boast the third largest sales, but art centers in New Delhi and Singapore are equally ambitious. The growing interest in contemporary Asian art is buoyed by the abundance of regional spending power, and collectors in Asia are seeking the acquirement of their national stars, local artists of repute and international names, often skyrocketing auction valuations.

In the city of Yogyakarta (Jogja), widely known as the cultural heart of Indonesia, there is an annual art fair held in the summer, replete with fringe events, workshops, talks and studio visits. Art Fair Jogja or ArtJog celebrates its sixth year running this July (6–20th).

From the outside, this local, artist-run event appears like any other major gathering of art culture, however it’s vastly different to its institutional counterparts.

No well-lit, branded plaques exist between works of art to delineate ownership and commercial association. Works are hung by curatorial vision and artists are displayed democratically, the emerging beside the established. No special attention has been taken to fetishize an artist’s brand.


+Read more