It seems like almost everyone today has a job that involves making content and attracting an audience.
The age of social media, brand journalism, content marketing, self-publishing, self-promotion, idea-preneurism, etc, has turned many of us into professional creators. Unlike the old days, you also have to be your own proofreader, photo editor, publisher, video producer, digital strategist, and more.
It’s just a matter of time before you hit a wall and feel overwhelmed. When an entire creative team experiences this, the situation can quickly evolve into a new level of hell for everyone.
While it’s a crazy way to make a living, I’ve managed to get by with a code of creative conduct. I call this The Way of The Writer, because that’s what I spend most of my time doing, but it could work in other creative fields. It’s just five simple ideas that help me keep a project from going off-track. Hopefully, the ideas below will resonate with you too.
1. The way is inside you, not anywhere else.
Creative teams lose steam when they get busy working on something they don’t really care about. They justify the reward and bully themselves to finish the work. That’s always when people start overdosing on coffee, cigarettes, junk food, etc, because their natural sense of motivation has shut down. Eventually, this may lead to a ‘shut down’ or burning out.
Creative teams can keep moving forward when they commit to something they feel is worth making, because they genuinely care about the outcome, and this gives them a quiet power to see things through. This is why creative teams should value honesty: it actually translates into real energy.