Cultural production, cultural policy and the free market economy are largely intertwined, where some may view the partnership of production and policy as a more democratic process and others, freedom as what begins only after the basic right to the arts is established by the state. Before plunging into the discussion of the dynamic and praxis, let us begin by establishing the relationship between the 2 forces and how it has developed to give us what we have today.
Part 1 of this essay will examine the reasons for the existence of cultural policy; while part 2 explores the realization of these policies across the Scandinavian region, in particular Sweden and Finland.
The initial freedom of the free market
In his essay ‘Designing A Cultural Policy’, Professor of Communications and Media Studies Dr. Justin Lewis states,
“there are moments in the lives of the cultural industries when the free market may give birth to a dynamic range of cultural forms and expressions”.
These moments are exceptionally apparent in times such as the Industrial Revolution, where abundance in machinery, technology, and labor come together to provide a large range of goods and services that the community can tap into. As we look into the significance of such a time in the larger scheme, we come to realize that often, such moments are precisely those that signify the birth of an economy. An example that embodies this is the amalgamation of the 1960s baby boomers: technological advancement and growth coupled with general economic prosperity that engendered the pop culture and music movements in the global Northwest, in where we saw the birth of The Beatles and the likes. The large base of youths allowed for an experiment-friendly environment for art and cultural production; where novelty met curiosity, and curiosity met novelty, and the free market was as free as one could imagine. Under such circumstances, it may seem as though the free market forces are paired strongly with arts and cultural production to give rise to a wholly efficient society.