This is a road for the passionate and strong-willed. In the world of freelancing, freedom is sweet and work takes on a new identity as independence opens the door to self-discovery.

From One to Another

“I crave for freedom in many aspects of my life so this makes me ill-suited for a nine to five,” said Rebecca Toh, who runs the Casual Poet Culture, a charming creative studio dedicated to expressing the magic of simple everyday life through photography and writing.

The self-professed workaholic delights in the joy of traveling whenever she wants to and plans her time as she wishes. The weekdays see her exploring in the name of work — whether scouting for shoot locations or editing photographs; weekends find her exploring, in the name of play. She is plugged in on social media where she engages a community of followers through fun, collaborative projects and personal posts on her freelance journey. Offline, she keeps company with spirited individuals: the like-minded, creative dreamers who dream and do.

Casual Days / Issue 0.1: Travelers by casual poet culture

Casual Days / Issue 0.1: Travelers by casual poet culture. Photo: Rebecca Toh

Toh knows her fate is in her own two hands. She has to constantly keep up with the momentum of getting more work, as supposed to being handed work in a regular corporate setting. “You have to constantly market yourself. What keeps me going is the desire to do better work and to have that work seen by more people,” she said. “I also keep lists of ideas and possible future projects and go back to them once in awhile to see if there’s anything I can work on at any given moment,” she said.

What keeps me going is the desire to do better work and to have that work be seen by more people.

For writer Justin Zhuang, who helms In Plain Words, freelancing was an “accidental” move while he was looking for a suitable job where he could write about topics he was passionate about: creative non-fiction and Singapore’s visual culture, heritage and spaces. Zhuang soon realized he could work this way full-time as more editorial assignments came along.